Facebook is struggling to maintain its position in the top 10 apps in the US App Store this year, according to an analysis of iPhone App Store data. As younger consumers move to new social media experiences like TikTok and now BeReal, the tech giant's Big Blue app has lost traction in the App Store's top charts, TechCrunch reports.

Last year, for example, Facebook was only out of the top 10 free iPhone apps in the US seven times. But in 2022, that number has already risen to 97. It signals that Facebook is losing ground as new apps push their way into the App Store's top rankings.

For a more direct comparison, Facebook's app dropped out of the App Store's top 10 apps six times in the first six months of 2021. But in the first six months of 2022, it fell out of this group a total of 59 times, according to data from app intelligence firm Sensor Tower.

It was out of the top 10 for 37 consecutive days in 2022, compared to two consecutive days in 2021, the data company noted. Lately, an app named Berial has been climbing the list and it has been said that it has reached the top 5.

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